Target group analysis and media recommendation

It is increasingly important to know your target groups in order to reach them through all the media noise.

With the help of Infopaq’s target group analysis, you learn who your customers are in terms of geographic area, age, gender, income and family status. You will receive information about their media diet, their shopping behaviours, and how these factors vary among different target groups. The analysis helps you categorise your market and become more precise in your client communications. In addition to the analysis, we recommend media on which you can have an influence in order to reach your target groups.